Headquartered in Denmark and strongly rooted in classic Danish design, ProDesign brings the essential spirit of Danish design and lifestyle values to eyewear while still daring to be bold and optimistic, creating award-winning quality products with an aesthetic appeal and a little unexpected twist.

ProDesign is not afraid to push limits when being creative. The company has always been known to put the accent on colors in particular and believe strongly in the current trend of color and contrast.

Designed in Denmark – Handmade in Japan
Established 1973

Clean | Versatile | Modern | Diverse


Danish Eyewear Company ProDesign dares to let the unmistakably Danish sense of relaxed humor shine through everything from products to marketing campaigns to customer relations. Always aiming at following the latest trend in fashion at a very early stage their products represent genuine Danish Design in terms of high quality and pure style. Featuring frames in titanium, metal and acetate, the collections put the accent on striking designs, innovative materials and vibrant colors.


ProDesign’s dynamic design team leads the process of creating quality optical frames and sunglasses, which are always true to their promise of a great facial fit. They use their deep understanding of facial shapes and use of photos of real faces they design great looking eyewearwhich has an exceptional optical fit. Their designs are inspired by key contemporary trends and made to be timeless & long lasting. While their collections are very versatile, it’s easy to find a frame to fit your style perfectly.


ProDesign was originally founded in 1973 by a group of industry opticians and underwent an organizational restructure in 2000 when they were acquired by the Design Eyewear Group. ProDesign is an ambitious company establishing a growing position in world markets through the ability to quickly recognize and pick up trends, supplying prompt deliveries, efficient inventory management, and support through their Danish headquarters and offices in Hamburg, Bilbao, Lille, Leeds and San Francisco.