117WEST BY URBAN OPTIKS
117West is the embodiment of modern luxury—where timeless design meets handcrafted excellence. Rooted in the spirit of San Diego and inspired by the 117th meridian, this exclusive eyewear collection is a tribute to individuality, artistry, and sophistication.
More than just frames, each piece is a wearable expression of refined taste, crafted for those who seek beauty with substance.
Designed in San DIEGO - Handcrafted in UTAH, USA
Established 2025
About
117West was born from a vision to create an eyewear collection that speaks to the discerning wearer - someone who values the precision of craftsmanship as much as the elegance of design. As the luxurious counterpart to our entry-level line, 33North, 117West is a statement of elevated artistry and curated materials, blending classic forms with modern detailing.
Drawing from the urban sophistication and coastal charm of San Diego, 117West captures the essence of West Coast luxury. Every frame tells a story, each one crafted to resonate with those who seek authenticity, comfort, and bold subtlety in their everyday style.
Design & Craftsmanship
Each 117West frame begins with the finest Italian acetates—renowned for their vibrant color saturation, strength, and luxurious texture. Our commitment to hand-finishing ensures every detail is perfected, delivering eyewear that feels as exquisite as it looks.
Crafted in small batches in Utah by skilled artisans, these frames are more than accessories - they’re heirlooms of design. From sculpted temples to precise geometry, every component is intentionally made to harmonize comfort, durability, and visual impact. No mass production. No compromises.
History
117West was established in 2025 to fill a space in the market for truly luxurious, story-driven eyewear. Emerging from the success of 33North, the line was developed to elevate our design ethos - emphasizing limited-edition craftsmanship, rich materials, and a sense of place rooted in the 117th meridian.
Each frame is named after a city or town along this meridian, forging a meaningful connection between the wearer and the places that inspire our designs. This geographic storytelling adds emotional depth to the collection, solidifying 117West’s identity as a distinctly West Coast brand with a soul.
