Urban Optiks Optometry Logo

Booth & Bruce

Booth and Bruce Logo

Booth & Bruce eyewear was born in the 1990’s out of a desire to see an English brand deliver funky, fashionable frames to the more forward-thinking eyewear connoisseur. Since those initial collections, Booth & Bruce eyewear has grown into the globally recognized brand we know and love today, while keeping its roots firmly grounded in the ethos, and ideals that were there from the start. A collaboration of urban chic, and daring design, mixed with color schemes to push boundaries, Booth & Bruce continues to serve eyewear realness on a global scale.


Designed and Handcrafted in England

Established 1990

Shop Our In Stock Inventory Visit The Booth & Bruce Website

About

Booth & Bruce is an independent eyewear brand. The owners are both Optometrists with their own practices, giving them an insight into what makes a great frame, and what makes a healthy relationship between Optician and Eyewear Supplier.


Booth & Bruce frames are modern, brave, and stylish, with most being designed to be unisex. Sun by Booth & Bruce Sunglasses are a perfect balance of classic styles with details that give them an edge, with a few fun pieces thrown in for good measure


Booth & Bruce deliver a potent combination of freewheeling urban adventure, and daring designs. These urban, electric glasses line, derives influences from alternative fashion, various subcultures and other quintessentially British phenomena for decades. These inspirations see the youth-orientated collection dominated by prescription glasses that are retro yet contemporary in their aesthetics.

Woman in a leopard print top and fur coat wearing a tortoise acetate frame
Two Booth & Bruce acetate frames in mauve and purple with silver temples

Design & Craftsmanship

Booth & Bruce uses acetate and metal, sometimes combined, to create quality eyewear that is wearable and reliable. They have a small Titanium range that combines titanium sides and nose pieces, with high-grade Italian acetate, to provide a touch of luxury to the collection.


Their lead designer (and company owner) Peter Sunderland, puts personality into every frame, to create a wide range of styles attractive to both men and women.

History

Booth & Bruce is an independent eyewear brand owned by Peter Sunderland and Richard Peck, who are both Optometrists with their own practices. Booth & Bruce England began life in London in 1999, when producing unique frames became an obsession.  The obsession soon became a full-time business. Booth & Bruce England aims to deliver a potent and sometimes eclectic combination of freewheeling urban adventure and daring design – giving British eyewear design something not seen before! 


By living on the cutting edge of design, owners and designers Peter Booth & Jeremy Setton have created an organized chaos which reflects a new Britain in the 21st century. The frames are a melting pot of styles and ideas, that combine shimmering colors and in-your-face designs that are both easy to wear and hard to ignore!

Man in a t-shirt and straw hat wearing silver Booth & Bruce frame sunglasses
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