33North by Urban Optiks
Urban Optiks' exclusive frameline, 33North, provides a high-quality frame at a budget-friendly price point. Our collection of exceptional eyewear represents our unique identity and has quickly become a must-have for our patients. High-quality eyewear, great pricing, and a brand to call our own lets us differentiate our frame selection from the competition.
33North's name is derived from the 33rd Parallel of the Northern Hemisphere, where San Diego is located.
Designed in San Diego – Handcrafted in Japan & Germany
Established 2019
About
The 33North Collection is Urban Optiks Optometry's very own curated frameline. The collection provides classic and modern styles, with clean and subtle detail and color. Each frame style delivers simple function for easy comfort and adjustability while placing a premium on quality by utilizing high-level techniques and leading-edge technology.
Design & Craftsmanship
33North frames are meticulously designed and crafted with detailed precision, for a comfortable fit and quality finish. Our frames are handcrafted in Japan & Germany. Materials are sourced from around the world with acetates from Japan & Italy and titanium metals from Germany. Our sunglass lenses are mineral-based and also come with CR39 polarized lenses. Only the finest materials are selected to ensure the highest quality frame at a price point that can’t be beaten.
Each 33North frame comes with the 33North logo imprinted on the inside of the temple making it a truly unique frame that you're not going to find anywhere else except at Urban Optiks.
History
In 2019, we began exploring the development of our own frameline. Our goal was simple - to create a collection that balances progressive design innovation, functionality through quality, and practicality of value. After sourcing out numerous designers and suppliers, we settled on a small independent company that allowed us to utilize the highest-quality materials and finest artisans to handcraft each of our frames.
