Ørgreen
"Less is more" is the mantra behind Ørgreen’s understated approach to elegance. Innovative colors, discrete details and exceptional materials are the signature traits defining this forward-thinking company - driven by relentless curiosity and a profound desire to do things differently.
Designed in Denmark - Handcrafted in Japan
Established 1997
About
Ørgreen creates timeless, lightweight eyewear with a distinctive edge of boldness and attitude through the expressive use of color, designed to enhance the individuality of the wearer.
The will to stand out through color innovation has been an essential element of Ørgreen’s identity. The brand employs a full-time color advisor who creates the colors drop by drop in order to ensure the uniqueness of each shade and each combination of colors, playing with contrasts and tonalities.
The color universe is inspired by an unending diversity of color phenomenon and articulations – from vivid graffiti and sparkling asphalt to soft fur and the poetry of wild flowers.
Design & Craftsmanship
When sketching a new design, Ørgreen looks for just the right line, angle and energy to complement the shape of the eye. The heart of the frame is most important, so they keep drawing it over and over again until they find the one that really "beats."
Taking place at their headquarters in Denmark, Ørgreen's design and development phases are playful, but the end objective is the focal point of their ambitions. The design team creates up to 300 different styles until the right look emerges.
What makes Ørgreen's frames unique are not just the Danish design or the color combinations but, likewise, the materials and quality of its construction. The manufacturing process occurs within the most skilled factories in Japan, globally renown for delivering the highest quality products in the eyewear business. In fact, their Japanese partners are located in an artisan district with a legacy of working with metal for centuries. Each senior artisan is revered as a master – an eyewear sensei.
History
Ørgreen was established in 1997 in Copenhagen by an entrepreneurial trio of three young men. Long-time friends, with a shared passion for street culture and extreme sports, entered the world of exclusive eyewear with an abundance creative energy, an innovative drive, and a will to explore.
Ørgreen found a niche in the market by uniting the minimalism and functionality from the Danish design aesthetic, meticulous Japanese craftsmanship, and a uniquely curated color universe.
What started on the streets of Copenhagen has evolved into one of the world’s leading high-end independent eyewear brands that keeps growing year after year.
Featured Ørgreen Collections at Urban Optiks
Ørgreen produces and manufactures six distinct frame collections produced in titanium, acetate, stainless steel, and polyamide. In order to compliment our other frame brands and fill a niche look that many of our customers look for, we feature the following two Ørgreen collections.
Imaginary Lines
Bringing their expertise within titanium to its thinnest expression, Ørgreen's Imaginary Lines collection pays tribute to the ethos of innovation combined with material quality, design precision, and color nuances. They are a testimony to a brand that continues to push boundaries with creative drive and a committed design attitude resulting in contemporary proposals in unique and refreshing colors.
Sheet Titanium
Ørgreen's Sheet Titanium collection is made of titanium and beta-titanium. Super light, yet durable metals of an exceptional quality that are designed to last. The colors are exquisitely composed in an array of opposites, from strong to fragile, intense to tranquil, raw to refined, sweet to serious, and audacious to understated.
