Matsuda’s creations are famous for looking to the past for inspiration, while staying current, and of the moment. In a word: Timeless.
Matsuda Eyewear: luxury through material, quality through craft, innovative by design.
Designed & Handmade in Japan
Old world craftsmanship mixed with modern style. Each finished Matsuda frame is an art object unto itself — as pleasing to the hand as it is to the eye and represents over 45 years of design history and heritage.
Matsuda’s designs are picturesque, evoking historical passages and a profound sense of connection with the past and place – but at the same time are transformed through Matsuda’s personal style.
DESIGN & CRAFTSMANSHIP
In a world that emphasizes immediacy, Matsuda chooses to anchor themselves in the tradition of craftsmanship and thoughtful execution. The manufacturing process begins with only the best materials, and ends with forms that can be admired for a lifetime.
All of Matsuda’s eyewear is painstakingly crafted by hand in the artisanal eyewear workshops of Japan. Only the finest materials, including celluloid acetate, titanium, sterling silver, 18K solid gold, and 22.5K gold plating are used in each creation. Japanese craftsmanship, with its unique heritage of combining handcrafted techniques and innovative technology, is unmistakable in every piece of Matsuda Eyewear.
HISTORY & AWARDS
Founded in 1967 by Mitsuhiro Matsuda in Tokyo, the Matsuda Brand quickly became one of the most celebrated Japanese fashion houses. Mitsuhiro Matsuda is recognized as being the first designer to meld architecture and fashion. After attending Bunka, the renowned design school in Tokyo, he later became one of the founders of Tokyo Fashion Week. One of Matsuda’s greatest successes is a unique collection of eyewear launched in 1989. Made with subtle and unparalleled details, his eyewear are considered works of art with the earliest models being highly coveted by collectors. The renaissance of the Matsuda Eyewear collection is quietly unfolding, just as when it originally launched. It includes modern day interpretations of original styles, as well as new creations highlighting the same details that Matsuda was famous for in the past.